I heard an interview on NPR the other day while I was driving to rehearsal. The interview was with this water specialist whose name I don't think I even heard, but wouldn't be able to remember anyways. He was talking about the consumption of bottled water instead of tap water. He said that Americans now consume more bottled water than any other beverage, including coffee. When asked about the reasons for why we enjoy drinking bottled water over tap water, he replied that it had to do with the perception consumers had about the bottled water. That it was somehow more elite to drink it. Back in the 80's, before what he called "the fitness craze" took place, there was Perrier and Evian. He reminded us of what a big deal it was when Madonna appeared on stage with a bottle of Evian, which I don't remember but maybe you do. Since then, with other brands available like Dasani, owned by Coca-Cola, and Aquafina, owned by Pepsi, it has become a consumer frenzy to drink bottled water rather than tap water. His point was that this consumer frenzy is wasteful. It's an unnecessary use of facility, transportation, resources, and money spent. Our water system in America is incredibly safe and healthy. And that Dasani and Aquafina were nothing more than regular tap water filtered and bottled. The craze didn't have anything to do with the fact that the bottled water tasted better than the tap water.
I wondered if he'd ever lived in Houston, TX.